Putting our town on the map: Digital Dun Laoghaire’s Success With the Dun Laoghaire’s St. Patrick's Day Parade

In the heart of our vibrant community, Digital Dun Laoghaire's digital communications significantly contributed to the success of the St. Patrick's Day parade and its unforgettable experience. Through professionally executed digital comms, we not only met our goals but surpassed them, showcasing the power of digital technology in a service of such a wonderful event.

Key Achievements

Our parade webpage attracted nearly 16,000 visitors, indicating strong community interest and the success of our digital outreach. Originally aiming for 20 participating groups, the final count soared to 50 - a direct reflection of our engaging digital campaigns and Dun Laoghaire's community enthusiasm.

Social Media Success

On parade day, our live social media strategy captured and shared the festivities, achieving remarkable results. Our content received over 240,000 views and 10,200 interactions across platforms. This digital engagement not only amplified the festivity's reach but also highlighted the power of digital tools in connecting and celebrating together.

Just Some of the Comments From Our Community

Excellent Feedback from the Participating Groups

The excellent outcomes from Dun Laoghaire's St. Patrick's Day parade underline the power of digital communication. With strategic digital efforts, we've shown that it's possible to enhance community events, increase participation, and foster a sense of unity. Dun Laoghaire's spirit, magnified digitally, is paving the way for more engaging and inclusive celebrations.